Sales & Communication Course Overview
Package Details
- Course Fee: BDT 1,000 (+15% VAT)[cite: 1]
- 4 Online Live Classes[cite: 1]
- Practical Examples & Live Demos[cite: 1]
- Interactive Online Practice Sessions[cite: 1]
- Basic Completion Certificate[cite: 1]
Program Benefits
- Master consultative selling vs. transactional pushiness[cite: 1]
- Cross-cultural fluency in Banglish, Formal Bangla, and English[cite: 1]
- Frameworks for SPIN discovery, BANT, and the 60-second pitch[cite: 1]
- Overcome local objections like "Budget Nai" & CRM hygiene basics[cite: 1]
Sales & Communication Course Outline (Basic)
Class 1: Foundations of Sales & Modern Corporate Mindset[cite: 1]
Lesson 1: Sales Ecosystem, Mindset & Prospecting Essentials[cite: 1]
- Modern, consultative selling vs. transactional pushiness.[cite: 1]
- Industry landscapes: FMCG, Tech/SaaS, MFS/Banking, RMG/Apparel, Service Agencies.[cite: 1]
- Career pathways: Territory Officer, Business Development Executive, Account Manager.[cite: 1]
- Building commercial acumen and personal resilience.[cite: 1]
- Understanding lead generation and prospecting channels: Cold calling, LinkedIn, Networking.[cite: 1]
- Building your first outbound outreach list.[cite: 1]
Career Benefit: Establishes core commercial awareness and outbound prospecting routines required for corporate BD and sales roles.[cite: 1]
Class 2: Business Communication & First Impressions[cite: 1]
Lesson 2: Verbal, Non-Verbal & Written Communication[cite: 1]
- Active listening, voice modulation, tone control, and rapport building.[cite: 1]
- Cross-cultural fluency: Balancing Banglish, Formal Bangla, and Business English.[cite: 1]
- High-converting cold emails and subject lines that get opened.[cite: 1]
- Corporate email etiquette: Structure, tone, brevity, and follow-ups.[cite: 1]
Career Benefit: Develops executive communication skills necessary for high-converting emails and client rapport building.[cite: 1]
Class 3: Discovery, Pitching & Value Articulation[cite: 1]
Lesson 3: Needs Discovery & The Elevator Pitch[cite: 1]
- Uncovering buyer pain points with the SPIN questioning model.[cite: 1]
- Diagnosing Budget, Authority, Need, and Timeline (BANT).[cite: 1]
- Moving from product features to business benefits and ROI.[cite: 1]
- The 60-second value pitch: Hook, problem, solution, proof, call to action.[cite: 1]
- Presenting product demos with storytelling techniques.[cite: 1]
- Handling brush-offs: "Send me an email," "Budget nai," "Next quarter-e dekhi".[cite: 1]
Practical Exercise: Constructing a 60-second value pitch using the Hook-Problem-Solution framework.[cite: 1]
Class 4: Objection Handling, Closing & Sales Hygiene[cite: 1]
Lesson 4: Objection Handling, Closing & CRM Basics[cite: 1]
- Real objections vs. polite stalls: Price, trust, urgency, authority.[cite: 1]
- Local pricing sensitivities and negotiation frameworks.[cite: 1]
- Closing techniques: Trial close, urgency close, next-step alignment.[cite: 1]
- Building repeat business and long-term relationships.[cite: 1]
- Lead tracking basics: Excel, Google Sheets, HubSpot, Bitrix24.[cite: 1]
Capstone Roleplay: 3-minute live roleplay pitch with peer feedback.[cite: 1]
Career Benefit: Teaches practical closing strategies, objection handling, and pipeline tracking skills used in entry-to-mid level sales roles.[cite: 1]
