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Digital Marketing Course
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Digital Marketing Course Overview
Package Details
- Course Fee: BDT 5,000
- 10 Online Interactive Classes
- Online Practice Sessions
- Mini Projects & Hands-on Learning
- Class Playback Option
Program Benefits
- Meta Ads Manager & Google Search Ads mastery
- Integrated media planning & campaign budgeting
- GA4 analytics, data reporting & ROAS evaluation
- Advanced lead generation & CRM management
Digital Marketing Course Outline
Class 1: Meta Ads Fundamentals
Lesson Topics
- Understand the difference between boosting a post and using Meta Ads Manager.
- Learn the purpose of campaign, ad set and ad levels.
- Choose suitable objectives for awareness, traffic, messages, leads or sales.
- Understand how budget and placements influence campaign delivery.
Brainstorm:
Match business goals with suitable Meta campaign objectives.
Career Benefit:
Provides the core knowledge needed to support Meta campaigns confidently.
Class 2: Campaign Planning & Audience Targeting
Lesson Topics
- Turn a campaign brief into a clear campaign structure.
- Define location, age, interests and relevant audiences.
- Understand broad and interest-based targeting.
- Allocate a realistic campaign budget.
Career Benefit:
Builds campaign planning and audience selection skills.
Class 3: Meta Creative Strategy & Ad Copy
Lesson Topics
- Understand static images, carousels and short videos.
- Match creative ideas with campaign goals.
- Build an ad message with hook and call to action.
Brainstorm:
Create two Meta ad concepts for one campaign.
Class 4: Meta Performance & Improvement
Lesson Topics
- Interpret reach, impressions and clicks.
- Understand CTR and cost per result.
- Identify performance issues.
- Compare ad variations and testing strategies.
