Digital Marketing Course Overview (Basic Level)
Package Details
- Course Fee: BDT 1,000
- 4 Online Interactive Classes
- Practical Examples & Live Demos
- Project-based Evaluation
- Basic Level Completion Certificate
Program Benefits
- Build complete customer journeys instead of just posts
- Social media planning and coordination skills
- Entry-level brand & campaign support roles readiness
- Easy installment & early bird discount options
- Previews into Meta Ads, Google Ads & Analytics
Digital Marketing Course Outline (Basic Level)
Class 1: Digital Marketing Strategy: Fundamentals
Lesson Topics
- Understand how digital marketing supports business goals through paid, owned and earned channels.
- Explore common digital channels and business models used in Bangladesh.
- Identify the difference between awareness, engagement, enquiries, leads and sales.
- Turn a business goal into one clear and realistic campaign objective.
- Choose suitable channels based on the objective, audience, budget and business capacity.
Advanced Course Preview: Meta Ads Campaign Planning | Audience Targeting | Creative Strategy | Campaign Optimisation
Class 2: Audience, Competitor Research & Campaign Planning
Lesson Topics
- Identify the primary audience and create a practical customer persona.
- Understand customer needs, barriers, motivations and trust factors in Bangladesh.
- Review competitors using search results, social media pages, reviews and Meta Ad Library.
- Develop a clear campaign offer, key message and call to action.
- Create a campaign timeline, BDT budget and relevant success measures.
Advanced Course Preview: Google Search Ads | Keyword Research | Media Planning & Budgeting | Analytics & Campaign Reporting
Class 3: Marketing Funnel & Customer Journey
Lesson Topics
- Map awareness, consideration and conversion stages within a marketing funnel.
- Understand cold audiences, interested audiences and existing customers.
- Explore common journeys through Facebook, Instagram, Messenger, WhatsApp, Google and websites.
- Match customer questions, content and calls to action to each funnel stage.
- Understand how trust, payment, delivery and sales follow-up affect campaign success.
Career Benefit: Builds the ability to plan complete customer journeys instead of focusing only on posts, ads or clicks.
Class 4: Content Strategy & Campaign Planning
Lesson Topics
- Understand how content educates, engages, builds trust and encourages action.
- Develop focused content pillars to keep communication consistent and purposeful.
- Plan static posts, carousels, short videos, stories, testimonials and promotional content.
- Write a clear hook, main message and call to action using Bangla, English or mixed language.
- Build a realistic weekly content calendar linked to the marketing funnel.
Career Benefit: Develops practical skills for social media planning, content coordination, campaign support and entry-level brand roles.
