Sales & Communication Advanced Course Overview
Package Details
- Course Fee: BDT 3,000 (+15% VAT)[cite: 1]
- 10 Online Live Classes[cite: 1]
- Comprehensive Training on Enterprise Sales & Negotiation[cite: 1]
- Practical Examples & Live Demos[cite: 1]
- Class Playback Option Included[cite: 1]
- Advanced Completion Certificate[cite: 1]
Program Benefits
- Enterprise deal-making for local conglomerates & MNC structures[cite: 1]
- Advanced C-level discovery, BDT ROI modeling & SOW documentation[cite: 1]
- LinkedIn Sales Navigator social selling & executive branding[cite: 1]
- Strategic account expansion, QBRs & crisis incident management[cite: 1]
- Sales analytics, DSO management & local pipeline forecasting[cite: 1]
Sales & Communication Course Outline (Advanced)
Class 1: Foundations of Sales & Modern Corporate Mindset[cite: 1]
Lesson 1: Sales Ecosystem, Mindset & Prospecting Essentials[cite: 1]
- Shed the traditional identity of a product-pushing vendor.[cite: 1]
- Differentiate clearly between promoter-driven family conglomerates and multinational corporate structures.[cite: 1]
- Target the Managing Director's Executive Office directly when pitching family businesses.[cite: 1]
- Adopt a rigorous outbound cadencing system that pairs formal corporate email outreach with influential university and professional alumni networks.[cite: 1]
- Diagnose specific industry vulnerabilities across Ready-Made Garments (RMG) and Fast-Moving Consumer Goods (FMCG).[cite: 1]
- Replace aggressive transactional persuasion with structured, consultative diagnostic frameworks.[cite: 1]
- Establish strong internal accountability early by defining clear boundaries between commercial exploration and committed sales qualifications.[cite: 1]
- Cultivate mental resilience against prolonged local buying cycles and treat prospecting as an ongoing daily discipline.[cite: 1]
Career Benefit: Equips BD leaders to navigate complex corporate decision structures and build disciplined outreach systems.[cite: 1]
Class 2: Business Communication & First Impressions[cite: 1]
Lesson 2: Verbal, Non-Verbal & Written Communication[cite: 1]
- Project commanding domain authority in executive meetings.[cite: 1]
- Modulate seamlessly between Formal Bangla and Executive English.[cite: 1]
- Invest the first 10–15 minutes of physical meetings in polite "cha-biscuit" rapport building.[cite: 1]
- Read subtle non-verbal cues in conservative boardrooms and calibrate physical posture and seating position.[cite: 1]
- Send precise Minutes of the Meeting (MOM) within 2 hours of every discussion.[cite: 1]
- Structure executive emails with scannable executive summaries, clear bullet points, and distinct calls-to-action for CXO schedules.[cite: 1]
- Maintain professional message hygiene on WhatsApp Business, frame meeting agendas in advance, and standardize proposal decks.[cite: 1]
Career Benefit: Builds high-level boardroom presence and elite executive follow-up discipline.[cite: 1]
Class 3: Discovery, Pitching & Value Articulation[cite: 1]
Lesson 3: Needs Discovery & The Elevator Pitch[cite: 1]
- Uncover deep operational inefficiencies through tactful, open-ended questions.[cite: 1]
- Probe into shadow workflows and unrecorded manual processes.[cite: 1]
- Quantify the direct business case explicitly in Bangladeshi Taka (BDT).[cite: 1]
- Frame your value proposition around concrete cost reductions, foreign exchange risk mitigation, or immediate operational margin defense.[cite: 1]
- Translate abstract digital transformation concepts into tangible metrics.[cite: 1]
- Deliver a concise 60-second elevator pitch tailored directly to the primary strategic bottleneck.[cite: 1]
- Localize global case studies by clearly explaining how international best practices function locally.[cite: 1]
- Map the complete buyer ecosystem during discovery and validate technical readiness of frontline operational teams.[cite: 1]
- Summarize discovery findings back to the leadership team.[cite: 1]
Career Benefit: Teaches professionals how to build multi-million BDT business cases focused on bottom-line financial impact.[cite: 1]
Class 4: Objection Handling, Closing & Sales Hygiene[cite: 1]
Lesson 4: Objection Handling & Closing[cite: 1]
- Disarm the default "Budget Nai" objection and unbundle non-essential scope items strategically.[cite: 1]
- Map internal financial approval hierarchies early and align closing timelines with corporate fiscal milestones.[cite: 1]
- Isolate hidden technical doubts by asking probing confirmation questions.[cite: 1]
- Eliminate pipeline bloat by removing stalled opportunities and establishing strict stage exit criteria in your CRM.[cite: 1]
- Secure formal client commitments on implementation milestones.[cite: 1]
- Mitigate buyer remorse and executive cold feet by walking clients through a transparent, low-risk pilot rollout plan.[cite: 1]
- Close enterprise deals with clearly defined multi-signatory contracts.[cite: 1]
Career Benefit: Master complex enterprise closing, scope management, and fiscal cycle alignment.[cite: 1]
Class 5: Advanced LinkedIn Social Selling & Personal Branding[cite: 1]
Lesson 5: Personal Branding for Selling[cite: 1]
- Position yourself as a specialized sector thought leader.[cite: 1]
- Engage systematically with Dhaka's concentrated corporate leadership.[cite: 1]
- Leverage secondary connections to map operational hierarchies across major business hubs.[cite: 1]
- Curate an executive profile headline and summary optimized for social selling.[cite: 1]
- Use LinkedIn Sales Navigator to track executive movements, corporate expansions, and new leadership appointments.[cite: 1]
- Share localized case studies that showcase how your solutions solved real operational headaches.[cite: 1]
- Transition meaningful digital comment exchanges into structured offline networking.[cite: 1]
- Monitor target accounts for operational distress signals and maintain an active social selling routine.[cite: 1]
Career Benefit: Establishes personal authority and generates warm inbound enterprise leads through social channels.[cite: 1]
Class 6: Enterprise Discovery & Solution Architecture[cite: 1]
Lesson 6: Strategic Enterprise Solution Planning & Integration[cite: 1]
- Conduct comprehensive audits of legacy systems to design technical solutions.[cite: 1]
- Align enterprise technical architectures with mandatory regulatory standards.[cite: 1]
- Address local data sovereignty and security mandates upfront while involving internal IT leadership early.[cite: 1]
- Structure clear operational boundaries to ensure customized enterprise requirements.[cite: 1]
- Design scalable deployment phases that allow large corporate conglomerates to demonstrate quick internal wins.[cite: 1]
- Document integration dependencies transparently in a formal Statement of Work (SOW).[cite: 1]
- Deliver technical presentations that bridge the gap between complex engineering realities and bottom-line commercial metrics for executive boards.[cite: 1]
Career Benefit: Enables account leaders to architect complex technical proposals and write defensible SOWs.[cite: 1]
Class 7: Retaining & Growing Strategic Accounts[cite: 1]
Lesson 7: Enterprise Customer Retention & Growth Strategy[cite: 1]
- Build resilient, multi-threaded relationships across every tier of the client's organization.[cite: 1]
- Synchronize formal Quarterly Business Reviews (QBRs) with the client's annual planning cycle.[cite: 1]
- Track and report quantifiable cost savings and efficiency gains.[cite: 1]
- Establish high-touch executive goodwill by sending thoughtful, personalized gestures.[cite: 1]
- Host client-exclusive leadership roundtables to cultivate community.[cite: 1]
- Identify horizontal expansion opportunities across sister companies and subsidiaries.[cite: 1]
- Monitor daily product adoption metrics closely to detect dipping engagement and resolve dissatisfaction.[cite: 1]
- Create customized, proactive Service Level Agreements (SLAs) and turn successful department heads into internal advocates.[cite: 1]
- Implement structured client offboarding and contract renegotiation protocols.[cite: 1]
Career Benefit: Drives key account expansion, cross-selling across group subsidiaries, and long-term retention.[cite: 1]
Class 8: High-Stakes Internal Communication & Corporate Etiquette[cite: 1]
Lesson 8: Cross-Functional Leadership, Internal Collaboration & Executive Communication[cite: 1]
- Establish seamless collaboration between Sales, Product, and Delivery teams.[cite: 1]
- Brief senior directors on commercial roadblocks using concise, objective data rather than sugarcoated updates.[cite: 1]
- Navigate delicate internal politics (khatir) by quietly securing alignment with key department heads.[cite: 1]
- Present bad project news or delayed delivery risks transparently and respectfully.[cite: 1]
- Respect traditional internal reporting lines while systematically breaking down cross-functional silos.[cite: 1]
- Manage sales handoffs to technical project managers with comprehensive documentation.[cite: 1]
- Communicate commercial pipeline forecasts with emotional maturity.[cite: 1]
- Structure internal debate around client retention and operational profitability.[cite: 1]
- Cultivate professional alliances with internal Finance and Legal departments.[cite: 1]
Career Benefit: Builds internal influence, handles stakeholder diplomacy, and ensures cross-functional alignment.[cite: 1]
Class 9: Crisis Communication & Difficult Conversations[cite: 1]
Lesson 9: Critical Incident Management & Executive Stakeholder Communication[cite: 1]
- Take immediate, visible institutional ownership during critical service outages.[cite: 1]
- Provide transparent, time-stamped incident updates directly to C-level stakeholders.[cite: 1]
- Establish dedicated war rooms during major service failures to align customer success, engineering, and sales teams.[cite: 1]
- Deflect unethical, grey-area procurement requests with tactful diplomacy.[cite: 1]
- Execute necessary price adjustments driven by currency devaluation or inflation.[cite: 1]
- Protect customer-facing account managers from executive intimidation.[cite: 1]
- De-escalate aggressive client outbursts by acknowledging operational frustrations.[cite: 1]
- Document all agreed crisis recovery commitments and deliverable milestones.[cite: 1]
- Formulate proactive, contractual service credit policies to compensate high-value enterprise accounts.[cite: 1]
- Conduct structured post-crisis review sessions with the client to rebuild trust and demonstrate safeguards.[cite: 1]
Career Benefit: Prepares leaders to de-escalate major contract emergencies and maintain executive trust during crises.[cite: 1]
Class 10: Sales Analytics & Forecasting[cite: 1]
Lesson 10: Sales Analytics & Forecasting[cite: 1]
- Calibrate revenue forecasts to account for macro shocks and planned operational slowdowns.[cite: 1]
- Remove subjective "hoye jabe" optimism from the pipeline by requiring documented proof.[cite: 1]
- Track Days Sales Outstanding (DSO) to manage extended 90-to-180 day collection cycles standard in the local market.[cite: 1]
- Analyze historic win-loss data across specific Dhaka-based industries.[cite: 1]
- Monitor lead-to-opportunity conversion velocity closely to detect pipeline bottlenecks.[cite: 1]
- Factor historical collection write-offs and delayed payment risks into overall customer acquisition costs.[cite: 1]
- Build scenario-based pipeline models to prepare leadership for both conservative fiscal slowdowns and year-end spending sprints.[cite: 1]
- Measure individual sales team performance using actionable leading activity metrics.[cite: 1]
- Integrate real-time Enterprise Resource Planning (ERP) and billing data into the sales CRM.[cite: 1]
Career Benefit: Develops quantitative skills in revenue forecasting, DSO cash-flow tracking, and pipeline data governance.[cite: 1]
